Ferox is seeking to find a Public Relations expert who will be responsible for building and maintaining a positive image for the company. You will be in charge of establishing and maintaining relationships with veterinarians, leaders of animal groups, consumers, product launches, community involvement, employee retention, and public interest groups by writing press releases and attending media communications events. Responding to requests for information and press conferences, and coaching client representatives in the correct way of communicating with the public and with clients.
To be successful in this role, you will need a deep understanding of consumer marketing and design. You will also need excellent written and verbal communication skills.
Responding to requests for information release or press conference from the media or designating a spokesperson or source of information.
Creating media kits and labels for product launches.
Establishing and maintaining relationships with veterinarians, consumers, community, employees, and public interest groups.
Writing press releases and other media communications.
Planning or directing the development of programs to maintain favorable public and stockholder views of the organization's agenda and accomplishments.
Coaching client representatives in effective communication with the public and employees.
Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.
Preparing and editing organizational publications, including employee newsletters or stockholders' reports, for internal and external audiences.
Updating and maintaining Web content.
Conferring with managers to identify trends and group interests and providing advice on business decisions.
Public Relations Requirements:
Bachelor degree in journalism, PR, marketing or related field.
Experience handling a press conference.
Excellent written and verbal communication skills.
Ability to pitch to media.
Knowledge of consumer marketing.
An ability to work on big strategy plans as well as day-to-day tasks.
Ability to think both creatively and strategically.
Ability to run PR campaigns that deliver measurable results and meet objectives.
Deadline-oriented, inquisitive, with great follow-up and reporting skills.
Creativity in securing coverage and buzz with traditional outlets.
Understanding of social media and solid experience working with bloggers.
Project and budget management skills.
Responds well under pressure with strict time limit.
Quick and enthusiastic learner.